- In accordance with the instructions of the President of the Republic of Indonesia regarding the launch of the national campaign Indonesia Spice Up the World (ISUTW), the Ministry of Tourism and Creative Economy/Indonesian Tourism and Creative Economy Agency is organizing a Sales Mission of Culinary Marketing to expand market access for creative economy stakeholders.
This activity will be conducted on 8-12 May, 2024 for the B2B meeting and sales call in Dubai, Uni Emirates Arab and Doha, Qatar.
The ISUTW program aims to introduce Indonesian spice and seasoning products internationally.
This strategy also promotes the development of Indonesian restaurant networks abroad as part of Indonesia's gastro-diplomacy. The ISUTW campaign targets spice and seasoning export values to reach $2 billion USD and to introduce 4,000 Indonesian restaurants abroad by 2024.
In this sales mission, the Ministry of Tourism and Creative Economy/Indonesian Tourism and Creative Economy Agency collaborates with Consulat General Republic of Indonesia in Dubai and Embassy of The Republic of Indonesia in Doha, Qatar to invite representatives from culinary business owners and restaurants in Dubai and Qatar, as well as retailers and wholesalers.
The objective of this activity is to promote various Indonesian spices and dishes. Additionally, it is hoped that business agreements will be made and transactions will occur between Indonesian sellers and middle east buyers.
The high demand for spice exports indicates that the quality of our products is recognized worldwide.
Erwita Dianti, Director of Creative Economy Marketing, stated, "In addition to spice commodities, we also highlight the diversity of culinary artisans and their products. Our hope is to promote these local artisan products so that Indonesian products become more global."
Participants had the opportunity to visit the hypermarkets, trading company and logistic service, such as Lulu Hypermarket, Mawadwo Trading, and Inbox Logistic.
Indonesia products are also displayed in a special rack at Lulu Hypermarket in Dubai and Doha to promoto and encourage customers to buy goods from Indonesia.
Below are the brands participating in the Culinary Marketing Sales Mission 2024 in Dubai and Qatar:
- LEMONILO
All Lemonilo products are delicious and made from high-quality ingredients (without preservatives, artificial colors, and artificial flavor) and are healthy. Lemonilo offers several products such as Noodles, Sweet Snacks, Savory Snacks, and Seasoning.